Core
Fractional Sales Executive — UK & Ireland
Embedded 1–3 days/week across the UK and Ireland — outbound strategy, hands-on pipeline creation, leadership reporting, demos and full-cycle sales where appropriate.
Available for new engagements · UK · Ireland · Benelux · EMEA
Fractional GTM Partner
UK, Ireland & Benelux
UK-based fractional GTM partner, equally at home selling into the UK and Ireland as into the Netherlands, Belgium and Luxembourg. For engineering, SaaS and technology companies that need pipeline, not another full-time hire.
UK & Ireland
21 years on the ground
Dutch-native
Benelux buyer fluency
SaaS · Eng · IT
Vertical focus
Rohan van der Have
Founder · Fractional GTM Partner
Northern Ireland · UK · Benelux
About
A fractional GTM partner across UK, Ireland and the Benelux
RVH Advisory Ltd is a fractional GTM consultancy founded by Rohan van der Have — Dutch-native, based in Northern Ireland for 21 years, and now operating across both sides of the North Sea. Seven years in outbound, business development and SDR leadership across SaaS, IT infrastructure, cybersecurity and engineering — including setting outbound strategy, reporting to leadership, leading a team of around five, and involvement in multiple six-figure deals.
Two home markets, not one. For UK and Irish founders, that means a commercial partner who knows the local buying culture first-hand. For UK, EMEA and MENA companies looking outward, it means a credible bridge into the Netherlands, Belgium and Luxembourg without burning twelve months on a full-time regional hire.
The work itself is the same on both sides: ICP, list building, outbound, qualification, demos, leadership reporting, full-cycle sales where appropriate — and the playbook your team runs after the engagement ends. In English across the UK and Ireland; in Dutch where it matters across Benelux.
Broader fractional sales leadership and outbound consulting engagements are also available where the fit is right.
Dutch + English
Native business fluency
UK & Ireland
21 years on the ground
NL · BE · LU
Benelux markets
Engineering · SaaS · IT
Vertical focus
Services
Fractional GTM across UK, Ireland and Benelux
Two home markets covered properly: the UK and Ireland in English, and the Benelux in native Dutch. Hands-on sales execution and business development with outbound strategy, reporting and full-cycle scope where appropriate.
Core
Benelux Market Entry Programme
End-to-end Netherlands, Belgium and Luxembourg entry — ICP validation, target accounts, Dutch-language outbound and first qualified meetings inside 90 days.
Core
Fractional Benelux Sales Executive
Embedded 1–3 days/week into NL, BE and LU — Dutch-language outbound strategy, qualification, demos, leadership reporting and full-cycle sales where appropriate.
Dutch-language Outbound & Sales
Native Dutch outbound, discovery calls and account work — the only reliable way to engage senior buyers at most Benelux mid-market and enterprise accounts.
GTM Strategy for Cross-Border Expansion
Cross-border go-to-market planning across UK, Ireland, Benelux and wider EMEA — sequencing markets, sizing demand, picking the right entry motion.
Outbound & Pipeline Building
Multi-channel outbound design, sequencing and tuning for B2B SaaS, engineering and IT — built to compound, not burn out at month three.
BDR/SDR Team Support
Supporting or leading small BDR/SDR teams — sequence reviews, call coaching, activity discipline and leadership reporting from someone who has led a team of around five.
Sales Process & CRM Optimisation
Lean, accountable sales processes inside HubSpot, Salesforce or Pipedrive — built for visibility, forecast accuracy and a clean handover.
International coverage
Supporting international companies entering UK, Ireland and Benelux
The core practice is fractional GTM support across the UK, Ireland and Benelux. Within that, four audiences come up often enough to have their own dedicated focus.
US SaaS & technology companies
Validating or entering the Netherlands, Benelux, UK or Ireland without standing up a European team on day one.
US → Benelux →UAE engineering & technology companies
Building European credibility and pipeline — typically through the Netherlands — for BIM, construction technology, SaaS, IT and professional-services firms.
UAE → Benelux →UK & Irish businesses entering Benelux
Native Dutch outreach and a Benelux-literate operator running the motion so the first qualified meetings happen in weeks, not quarters.
Benelux entry →International companies needing Dutch commercial cover
Dutch-language outbound, discovery, qualification and account work — credibly, in the buying culture that closes deals in the Netherlands.
Dutch coverage →7+ yrs
Outbound & BD experience
NL · BE · LU
Native Benelux coverage
£3–6k/mo
vs £90–140k full-time hire
2–6 wks
Typical time to first qualified meetings
Live engagement
Joseph Engineering Services
A Dubai-headquartered engineering firm with offices across MENA and EMEA, expanding into the Netherlands as their first northern European market.
MENA · EMEA · entering NL
Brief
Support Netherlands market development as the first northern European market for an engineering-services business.
Approach
ICP and target-account development, Dutch-language outreach, pipeline and meeting development — without committing to a local hire before the market is proven.
Status
Active engagement. Engagement focuses on building a documented motion the team can take forward. No invented outcomes — references on request once a fit is established.
Sectors I sell into
Engineering servicesIndustrial & infrastructureB2B SaaSIT & cloudCybersecurityProfessional services
Why work with me
A sharper wedge into UK, Ireland and Benelux than any agency or first hire
01
Two home markets, not one
Equally credible selling into UK and Irish accounts as into the Netherlands, Belgium and Luxembourg. Most fractional GTM operators only know one side.
02
Native in both buying cultures
UK and Irish buyers respond to one register; Dutch, Belgian and Luxembourgish buyers to a very different one. I run outbound and discovery in the right language and tone for each — no awkward foreign-feeling cold mail.
03
Strategy and execution in one seat
I set the outbound strategy and stay close enough to execute it — ICP, lists, sequences, discovery, demos, leadership reporting, playbook and full-cycle sales where appropriate.
04
Fraction of a regional hire
A full-time UK, Irish or Benelux sales lead lands at £90k–£140k all-in before they have booked a meeting. A fractional engagement runs £3k–£6k/month and validates the market before you commit.
Process
A clear, structured engagement
Every engagement follows a transparent path — designed to deliver value from week one and compound over the lifetime of our work together.
01
Discovery Call
A focused conversation to understand your business, market, current sales motion and growth ambitions.
02
Strategy & Planning
Tailored go-to-market plan: ICP, messaging, channels, targets and the operating cadence to deliver them.
03
Outreach & Execution
Hands-on prospecting, qualification and pipeline development — embedded with your team's tools and rhythm.
04
Growth & Optimisation
Continuous refinement informed by data, conversations and conversion — compounding what works.
Let's talk
Let's Build Your Revenue Pipeline
Book a no-obligation discovery call to explore where consultative sales support could move your business forward.