How We Work
Research → Validate → Engage → Develop → Scale
Benelux market development handled as a sequence of evidence, not a leap of faith. Each stage produces defined outputs and ends at a decision gate, so you always know whether to continue, adjust or stop.
- 01
Research
Understand the market before spending in it.
Outputs
- Market and segment mapping for the Netherlands and Belgium
- Target-account universe with sizing and segmentation
- Buyer roles, procurement patterns and competitive landscape
- Localisation requirements — language, positioning, proof
Decision gate
Is there a plausible addressable market, and is it reachable?
- 02
Validate
Test the commercial hypothesis with real conversations.
Outputs
- Commercial hypothesis and positioning for the local market
- Dutch and English messaging tested against live accounts
- Early response and objection patterns by segment
- A view on which segments to keep and which to drop
Decision gate
Do the right people respond, and for the reasons we expected?
- 03
Engage
Direct business development into named accounts.
Outputs
- Account research and multi-threaded outreach in Dutch and English
- Calling, LinkedIn and email sequences run and tuned
- Discovery and qualification against agreed criteria
- First qualified conversations and early pipeline
Decision gate
Is real, qualifiable demand forming at a workable rate?
- 04
Develop
Turn conversations into progressing opportunities.
Outputs
- Account strategy and stakeholder mapping on live opportunities
- Partner and channel exploration where the motion warrants it
- Pipeline progression, follow-up cadence and CRM discipline
- Structured market intelligence fed back to your leadership
Decision gate
Are opportunities progressing, and what does the market keep telling us?
- 05
Scale
Move from proving the market to running it.
Outputs
- Managed, ongoing commercial development campaigns
- A documented playbook — segments, messaging, objections, process
- Additional research, business-development and campaign resource where justified
- A clear view of what to hire, who to target and what already works
Decision gate
Does the evidence justify building a permanent local team?
Founder-led, with resource added as campaigns justify it
Engagements are led personally by Rohan van der Have. As a programme scales, RVH can add specialist research, business-development and campaign resource — while senior direction and the client relationship stay founder-led.